What Materials Are Used for Custom Packaging Boxes?

The material you choose for your custom packaging affects everything — from how the box feels in the customer’s hands to how well it protects the product during shipping. This guide explains the most common packaging materials and when to use each one.

SBS (Solid Bleached Sulfate)

SBS is a premium paperboard with a smooth, white surface that is ideal for high-quality printing. It is commonly used for folding cartons in cosmetics, food, pharmaceuticals, and retail packaging. SBS provides excellent print reproduction and a clean, professional appearance.

Kraft Paperboard

Kraft board has a natural brown color and a slightly textured surface. It is popular for eco-friendly packaging, artisan products, and brands that want a more organic or natural look. Kraft is available in both bleached (white) and unbleached (brown) versions.

Corrugated Board

Corrugated board consists of a fluted layer sandwiched between flat liner boards. It is the standard material for shipping boxes and mailer boxes because of its strength and cushioning properties. Single-wall corrugated is most common; double-wall is used for heavier or more fragile products.

Chipboard (Greyboard)

Chipboard is a thick, rigid board used as the structural core of rigid boxes (setup boxes). It is wrapped in printed paper or specialty material to create premium packaging. Chipboard is the foundation material for magnetic closure boxes, lift-off lid boxes, drawer boxes, and similar premium formats.

Specialty and Coated Papers

Beyond the base material, many custom boxes use coated or specialty papers for wrapping or lamination. Options include textured paper, metallic paper, soft-touch lamination, and linen-embossed paper. These materials add tactile and visual dimension to the packaging.

How to Choose the Right Material

The right material depends on your product type, brand positioning, budget, and shipping requirements. Premium products often warrant rigid chipboard or coated SBS. Ecommerce brands may prioritize corrugated for durability. Natural or organic brands may prefer kraft. Your manufacturer can help you match the material to your packaging goals.

Final Thoughts

Material choice is one of the most impactful decisions in custom packaging. It affects cost, durability, print quality, and customer perception. Take time to evaluate your options — and always request material samples before committing to production.

Related: Custom Packaging Boxes · Rigid Boxes · Folding Cartons · Request a Quote